Email says "Beat the rush - online now" but the price on the website is still $179.
Link to product (price not $99 yet)
http://www.dicksmith.com.au/ereaders-accessories/kindle-pape...
I believe this is the 2015 model (3rd generation) - has been popular here on OzBargain for $150+ during eBay 20% off sales etc, so $99 is a steal.
Model #:B00QJDU3KYCatalogue #:TA7040
The all-new Kindle Paperwhite now has a 300 PPI display with crisp, laser quality text that reads like real paper without glare, even in bright sunlight. A built-in adjustable light evenly illuminates the screen for perfect reading anytime, anywhere.
It is a great choice if you already have a high-speed internet connection and wireless router set up in your home.
All-new 300 PPI display reads like real paper without glare, even in direct sunlight.
Built-in adjustable light evenly illuminates the screen for perfect reading, day or night.
Millions of books, low prices and downloads books in less than 60 seconds.
A single battery charge lasts weeks*, not days, even with the front light on.
Based on half an hour of reading per day with wireless off and the light setting at 10